Latest insights

InMotion found a 38% ATV difference in product demo execution. See how real-time feedback revealed revenue growth opportunities.
Watch our executive-level webinar and see how to prove ROI, fix execution gaps, and drive measurable growth in 2026.
Learn more about retail pricing analytics strategies for 2026. We discuss KPIs, pricing intelligence, predictive analytics, and measuring value perception to avoid heavy discounts.
Struggling to turn store visitors into paying customers? Download our Conversion Analysis Guide to uncover proven strategies that drive purchases, improve customer experience, and boost your bottom line.

Reports

Struggling to turn store visitors into paying customers? Download our Conversion Analysis Guide to uncover proven strategies that drive purchases, improve customer experience, and boost your bottom line.
Struggling with repeat customers? Find out how to build customer loyalty in retail using data-driven strategies that maximize retention.

Case studies

Events

Watch our executive-level webinar and see how to prove ROI, fix execution gaps, and drive measurable growth in 2026.
ShopTalk Spring 2026 returns to Las Vegas. See how Tap to Rate captures real-time attendee feedback across sessions, networking, and the expo floor.
Day three at NRF 2026 closed out an incredible week with strong partnerships shared insights and honest conversations about retail performance.
Learn more about TruCoaching, a breakthrough capability within our performance intelligence platform.
TruRating and Zipline have announced a partnership designed to help store leaders act on customer insight more effectively.
TruRating is proud to announce that JD Sports Canada is now live with TruRating, joining JD Sports US in using real-time customer feedback.
TruRating has been named a finalist for the International Business Brilliance Awards for transforming feedback into performance intelligence.
We’re delighted to announce that TruRating has been named a finalist for the Best Brand & Values Initiative at the 2025 Business Culture Awards.

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide