TruRating
Consumer Intelligence
Every customer’s voice, joined to every transaction,
ready for your teams to act on.
Trusted by global retail and restaurant brands
Every customer, at scale. Ready to act on.
TruRating captures verified customer signal and joins it to every transaction, across every store, location, product and channel. We use patented one-tap technology in-store, native integrations online, and multiple post-purchase capture formats.
84% of in-store customers respond. 43% online.
Turn customer signals into better decisions
See what’s driving performance across stores
Connect verified customer feedback to transaction, basket, store, shift, product and promotion data. See where execution is working, where it’s slipping, and which service behaviors are linked to stronger commercial outcomes.
Explore Retail Intelligence
Understand what keeps guests coming back
Connect verified guest feedback to transaction, location, daypart and menu data. See where service is working, where friction is emerging, and which parts of the experience influence spend and repeat visits.
Explore Restaurant Intelligence
See every store, shift and location in real time
TruHub is the TruRating operator dashboard. Give store, area and head-office teams a single view of live customer signal — broken out by store, location, daypart, shift and channel, with alerts and sector benchmarks ready to act on the next shift.
Explore TruHubWant to see how TruRating could work for your business?
Get a tailored walkthrough mapped to your locations, channels and existing technology.
Actionable intelligence
Capture signal in the moment, connect it to the basket and transaction, and turn it into insight teams can act on
Connect
Plug into what you already use.TruRating works with your existing payment terminals and online checkout. No new in-store hardware. Live in weeks, not months.
Ask
Capture feedback in the moment.One simple rotating question. Customers answer with a tap at checkout and across the customer journey.
Greeting scores are up 8%. Stores with stronger greeting performance are also seeing +5% ATV.
Act
Turn insight into performance.See what’s changing in TruHub, understand why with TruDI, then turn insight into targeted action with TruCoaching.
Your unique first-party customer data set
Four properties that make TruRating signal different from any other feedback source in the market.
Verified
Every rating tied to a completed transaction. No bots, no panelists, no incentive fraud.
Representative
84% of in-store customers respond. You hear from everyone, not just the loud minority.
per rating
Transaction-linked
Every signal joined to basket, product, promotion, channel and spend at ingest.
AI-ready
Delivered into your dashboards, BI tools, AI agents and predictive models.
See what verified, transaction-linked customer data could look like for your business.
A rating isn't just a rating
When you rate with TruRating, you're helping to build the world's most trusted consumer review website, helping others discover great stores through the TruRating store finder, and funding children's charities as you go.
- Every review from a real paying customer
- Every rating funds a children's charity
What our brands say
How global business leaders act on verified customer signals.
We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.
With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.
We'd never been able to track store experience in a consistent way — now we have a CX tool that shows us both how we're doing and ultimately how that impacts revenue.
When we see a drop-off in conversion or average order value, we turn to TruRating to find out why and take action.
We are finally receiving feedback that can drive change. We are gaining clarity at store-level by hour, day, and week. This visibility is unlike anything we've ever seen before.
The speed and volume of the data is the real stand out. We can run tests in a matter of weeks and see the impact on customer experience and spend.
TruRating's insight helped us show teams exactly where to focus. We're not just seeing our scores rise — we're seeing improvements on the floor and, ultimately, in sales.
Before, we got generalized information, and it would happen once a quarter. Now we get information daily. We can get it down to the store level: who's doing well, who's not doing well, and who we need to encourage and support.
What is TruRating?
Short answers to the questions retailers, restaurant operators and their analytics teams ask us most.
What is TruRating?
TruRating is the verified customer signals layer behind retail and restaurant business intelligence. A patented one-keypress mechanism captures customer ratings at the moment of payment, and delivers 84% response rates in-store. Traditional CX receipt surveys sit under 1%.
Every signal joins the transaction at ingest, so retail and restaurant teams can see what's driving sales, conversion and loyalty across every store, location, daypart and shift.
How is TruRating different from a CX or survey platform?
TruRating is a signals layer for business intelligence. Traditional CX platforms send email and SMS surveys and see low response rates. TruRating captures 84% of customers in-store and 43% online .
Every signal joins the transaction at ingest and flows into Databricks, Snowflake, BigQuery and AI agents, Model Context Protocol (MCP) Server, Delta Lake share and REST APIs.
What kinds of businesses use TruRating?
Major retailers and restaurant operators use TruRating worldwide, including Aldi, JD Sports, Cracker Barrel and Tim Hortons. TruRating has captured more than 1 billion verified customer ratings across a decade of operation, spanning grocery, fashion, hospitality, fuel, convenience and travel.
How does TruRating work?
TruRating works by asking one question at the moment of payment. Customers answer with one keypress in under two seconds: 84% respond in-store, 43% online .
Each answer connects to the transaction (basket, SKU or menu item, store or location, shift, daypart) and lands in the retailer or restaurant operator's data stack in real time.
Where does TruRating data go?
TruRating data feeds into the retailer or restaurant operator's existing data stack. Integrations cover Databricks, Snowflake, BigQuery, standard BI tools, AI agents and predictive models via Model Context Protocol (MCP) Server , Delta Lake share and REST APIs .
Frontline operators also access their signals through TruHub, the TruRating operator dashboard, with store-, location- and shift-level reporting, alerts and sector benchmarks ready to act on the next shift.
Retail and restaurant teams can also share verified ratings back with consumers through optional TruRating public profile pages , giving shoppers and guests authentic, transaction-linked social proof at store, location or product level.
TruRating schema-versions every dataset, benchmarks it across sector, and holds ISO 27001 certification.
How long does TruRating take to deploy?
TruRating goes live in weeks, not months . It's plug-and-play with existing payment terminals and point-of-sale systems, so retail and restaurant teams roll out across their entire estate without new hardware or checkout disruption.
Verified customer signals flow into Databricks, Snowflake, BigQuery and connected AI agents from day one.
Where can I try TruRating?
You can request a personalized TruRating demo from the form below, or from the TruRating contact page . Each demo includes a live walkthrough of TruHub, the TruRating operator dashboard, mapped to estate size, channels in use (in-store, online, omnichannel).
See what your customers
are actually telling you
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By submitting this form, you can review how TruRating handles personal information in its Privacy Policy .
TruRating captures verified customer signals at the moment of purchase and turns them into consumer intelligence you can act on. Across every store, location, product and channel. Over 1 billion signals captured and counting.
- Verified signal from every customer, not the loud minority
- Insights ready to act on the same day, not next quarter
- Delivered into your dashboards, BI and AI stack
