Better insights.
Better decisions.
The only solution in the world providing real-time sentiment tied to spend, TruRating gathers powerful insights that your business can trust by getting a massive sample size of customer feedback at the point of payment, both in-store and online.
Let's Talk
How it works
Switch on with ease
If you’re a small business, you can create an account online or via your payment device to collect feedback right away. If you’ve got lots of locations, get in touch and we’ll lead you through the easy activation process.
Engage your customers
Customers are asked to rate any aspect of the experience as they pay in-store or online by answering one quick question with a push of 0 to 9.
Receive actionable insights
We stream scores to your dashboard and mobile app, as well as send you weekly email reports with relevant insights.
Features that work for you
Join the thousands of outlets currently loving TruRating
4,000 weekly ratings drove
an 8% jump in customer spend
22% improvement in ratings saw
a 5% increase in revenue
Outlet benchmarking identified
$95k in lost revenue
Custom question showed value of marketing campaign as
21% boost in spend
Checking heatmap on mobile app helped
improve staff performance
Testing enabled
confident launch of new initiatives
Issue
This London restaurant chain sought a feedback solution that offered an objective view of staff performance and was simple for the customer to use.
Action
They ran us as a trial for 7 weeks and received 4,000 weekly ratings. Just switching us on led to higher standards and operational consistency, as well as an 8% increase in customer spend.
Impact
Seeing improved staff performance that in turn drove customer spend, they adopted us as their feedback tool and we're being used as an input to distribute tips equitably.
Issue
Hearing from customers on a constant basis, data showed that satisfaction plunged at the end of the day at this grocery chain, just as the store's top-paying customers tended to visit.
Action
Management immediately took action, optimizing the labor model and retraining the staff on how to reset the store throughout the day.
Impact
The changes drove a 22% improvement in ratings and a 5% increase in total revenue.
Issue
At this apparel retailer, we identified that sales clerks asking for their customers' names resulted in an increase in spend, however, data suggested inconsistent adoption of this tactic across stores.
Action
Customers were asked whether they had been exposed to the tactic, and we measured each store’s adoption rate.
Impact
15 stores were not following the practice consistently, resulting in $95K of lost revenue. Head office re-trained staff and recaptured ATV.
Issue
This pharmacy brand’s marketing team questioned the ROI on their monthly catalog distribution, so they used our custom question feature to get answers.
Action
They asked customers if the catalog had driven their visit. With a 73% response rate, they compared spend between customers who had and hadn't seen the catalog.
Impact
10% of customers came in because of the catalog, and on average spent 21% more. The ROI estimate enabled the marketing team to make data-driven campaign decisions.
Issue
This grocery chain compared its score heatmap with their labor schedule and saw that satisfaction suffered when managers were out of the store.
Action
Store managers downloaded our mobile app and remotely monitored customer experience, pinpointing staff coaching needs.
Impact
Staff performance improved and managers were able to keep an eye on progress even when not in store.
Issue
This restaurant wanted to measure customer response to new initiatives including a brand and menu refresh, as well as price changes.
Action
We measured customer satisfaction before and after the changes were tested in select locations.
Impact
As customers continued to give positive feedback after the changes, the restaurant owner was able to roll out the rebrand and new menu with confidence.