Cookie Privacy Policy

We’re quite excited by our new website and will be making continual revisions to it to try and better it as we go. We want to see how many people have found us and where they’ve come from, and so Google Analytics can help us do that with their cookie technology. We use Google Analytics to better understand how our customers navigate to and through our websites, how long people spend visiting our content items, how often they return to visit our websites and what demographic categories (age, gender, interests) they fall into.

Google Analytics uses cookies to collect this information and this information helps us to improve our websites. If you would rather not be part of Google Analytics – you can always download their Google Analytics Opt-out Browser Add-on from here or check out Google's privacy policy for further info.

Cookies are small data files that are sent to your browser from a website you visit. They are stored on the device (such as your computer’s hard drive, your mobile phone or your tablet) that you are using to access the Internet.

We use a variety of cookies, as they perform different functions, from remembering that you are logged in during visits to what your screen name is. They also help us to identify which of our web pages are the most popular and what type of journey a visitor has through our site. They help us to arrange the content and layout of our site, and recognise computers that have been to our site before. They therefore play an important role in helping us to enhance your experience when browsing our website.

We also use web beacons to help us understand how you engage with our emails, and to tailor their content so that it is relevant to you. We use a company called SendGrid to help us with our emails. They use web beacons – tiny transparent images in an email – to see if an email has been opened. We use web beacons together with cookies to help us understand how you interact with our websites and the emails we send you. This is to help us improve your browsing experience, to ensure that content is relevant to you and to better manage our website and email content. You can find SendGrid’s privacy policy here.

If you are a registered TruRating merchant or TruRating partner, we may link information about your website activity or usage with your account information. This information provides us with statistics that we can use to analyse and improve our websites and our products and services. We do this with the use of session cookies.

You can control your cookies and delete them. How to do it will depend on the browser you use. We like this website - http://www.aboutcookies.org/ - which is run by the lawfirm Pinsent Masons which will help you better understand the cookies on your device. What’s more, they have the World’s Best Cookie Recipe!

Please remember, if you do delete all your cookies, some features of our websites, such as remembering your login details, will not work and your experience on our websites may be affected.

As always, let us know if you have any questions and we’re always happy to help - privacy@trurating.com.