Most businesses want to hear from lots of their paying customers, but don’t have the right tools. Most consumers want to feed back, but aren't given a convenient way, at the right time.
We believe that for feedback to be simple and honest for both customers and businesses, it should fit seamlessly into the overall customer experience. And so we've utilised a tool nearly every business already owns and that every paying customer will come into contact with at the point of purchase - the payment terminal.
Feedback like never before...
TruRating is the first service to collect accurate customer feedback from the majority of your consumers when they pay. By using the existing payment terminals in your business to ask each customer a single question, TruRating enables you to gather representative consumer ratings affordably and simply. Customers can anonymously rate an aspect of their experience from 0-9 (where 0 is the worst, and 9 is the best), with a single keystroke. All of your ratings are automatically gathered and collated daily in an easy-to-use analytics suite, so that you can use this insight to make business decisions quickly with confidence.
Get the customer feedback you need,
Most businesses hear from fewer than 1% of their customers, which means they often don’t trust the insight they do receive. We’ve found that most consumers are happy to feed back with TruRating and we’re seeing an average of 88%* giving their rating when asked.
*Source: TruRating internal stats April 2016.
...to make the changes that matter.
Such a high and accurate response rate means you can finally start getting customer feedback you can trust - and have the confidence to actually start making changes based on that insight.
It can be hard to appreciate the full impact of the changes you make day to day, whether that’s a new staff member, a change in the menu, or just a slight increase in prices. With TruRating, you can collect opinions on every part of your business, even asking custom questions to get insight on specific areas of the customer experience you offer that are unique to you.
You'll be able to:
Promotion for your business.
TruRating will offer an extensive global database of businesses and their validated rating scores - so you can search for the best businesses whatever service you’re looking to use. Our independent research found that 96%* of consumers will use the TruRating site.
*Independent research by PureProfile conducted with 4,007 adults in UK, US, Canada and Australia, July 2014.
Faster, smarter customer feedback for businesses of all sizes.
TruAnalytics breaks down your ratings into a set of easily readable graphics, so that you can quickly take in key learnings. And if you only have a moment, our one-minute dashboard summarises the most important takeaways in daily/weekly/monthly snapshots. The dashboard even provides helpful tips that let you know which areas of the customer experience to improve in order to have the biggest impact on revenue. And your analytics are available on the TruRating for Business mobile app (available on iOS and Android), so you can check in on your performance whenever you want, wherever you are.
As well as providing you with data you can integrate, TruReporting can stand alone as a valuable tool for individual store managers. You can even tailor the level of analytical insight visible to each tier in your management structure, ensuring that the right information is in the right hands to best enact change.
“We used TruRating to assess a recent 3-day sales event and saw that increasing our Value and Recommendability ratings by approximately 4% led to a 77% uplift in spend during the promotion."
- Clive Barstow, Head of Retail, Arco
"TruRating enables us to see ratings alongside spend and find out exactly what is happening in our restaurants at a group level and at each individual venue. This is exactly why TruRating is fantastic – to spot issues early and make improvements quickly and increase revenue with happy customers!"
- Nabil Mankarious, Owner, The Real Greek
"We are big fans of TruRating. We're on an expansion plan, and having the constant feedback from our customers as to how we're doing is invaluable. It's very easy to turn on and our customers like feeding back just how great our pizzas are!"
- Sandro Spahiu, Operations Director, Franco Manca
"We’ve been hugely impressed with the sheer volume of customer ratings we collect daily via TruRating. Ping Pong have been using the service for some time now. We regularly take advantage of the powerful pieces of consumer insight it provides to manage and grow our business. Feedback via TruRating is transparent and actionable – it is now our business’s key service metric."
- Mike Pearson, Operations Director, Ping Pong
When you’re ready to get going, we're on hand to help you activate TruRating for your business. Get started collecting customer feedback to transform your customer experience today.