Better insights.
Better decisions.


The only solution in the world providing real-time sentiment tied to spend, TruRating gathers powerful insights that your business can trust by getting a massive sample size of customer feedback at the point of payment, both in-store and online.

Let's Talk

Our industry-leading response rates are responsible for

an average 11% revenue increase across fashion retailers. an average 8.1% increase in customer spend across hospitality. 28:1 ROI across thousands of outlets powered by TruRating.
Increase $ by improving experiences
Give your customers what they want and watch them spend more.
Measure your performance
Get a constant pulse of feedback so you know when and where to take action.
Gain a competitive edge
See how your business and individual outlets stack up against the competition.

How it works

Step 1

Switch on with ease


If you’re a small business, you can create an account online or via your payment device to collect feedback right away. If you’ve got lots of locations, get in touch and we’ll lead you through the easy activation process.

Create an account_TruRating
Create an account_TruRating
Step 2
Engage your customer_TruRating

Engage Your Customers


Customers are asked to rate any aspect of the experience as they pay in-store or online by answering one quick question with a push of 0 to 9.

Engage your customer_TruRating
Step 3

Receive actionable insights


We stream scores to your dashboard and mobile app, as well as send you weekly email reports with relevant insights.

Receive actionable insights_TruRating
Receive actionable insights_TruRating

Features that work for you

Where
Whether in-store, online or both, TruRating is a flexible, multi-channel solution for engaging with customers. Connect and compare consumer sentiment to transaction and basket data in near-real time.
What
While just one question is asked per transaction, five rotating core questions drive your scores and enable benchmarking. Want to get specific? Ask anything with your own custom questions.
When
Stay on top of it by viewing our dashboard on the web or through our app at any time, or keep current through our weekly email push reports for timely, engaging data.

Join the thousands of outlets currently loving TruRating

4,000 weekly ratings drove

an 8% jump in customer spend

22% improvement in ratings saw

a 5% increase in revenue

Outlet benchmarking identified

$95k in lost revenue

Custom question showed value of marketing campaign as

21% boost in spend

Checking heatmap on mobile app helped

improve staff performance

Testing enabled

confident launch of new initiatives

Issue


This London restaurant chain sought a feedback solution that offered an objective view of staff performance and was simple for the customer to use.


Action


They ran us as a trial for 7 weeks and received 4,000 weekly ratings. Just switching us on led to higher standards and operational consistency, as well as an 8% increase in customer spend.


Impact


Seeing improved staff performance that in turn drove customer spend, they adopted us as their feedback tool and we're being used as an input to distribute tips equitably.


Issue


Hearing from customers on a constant basis, data showed that satisfaction plunged at the end of the day at this grocery chain, just as the store's top-paying customers tended to visit.​


Action


Management immediately took action, optimizing the labor model and retraining the staff on how to reset the store throughout the day.​


Impact


The changes drove a 22% improvement in ratings and a 5% increase in total revenue.


Issue


At this apparel retailer, we identified that sales clerks asking for their customers' names resulted in an increase in spend, however, data suggested inconsistent adoption of this tactic across stores.


Action


Customers were asked whether they had been exposed to the tactic, and we measured each store’s adoption rate.


Impact


15 stores were not following the practice consistently, resulting in $95K of lost revenue. Head office re-trained staff and recaptured ATV.


Issue


This pharmacy brand’s marketing team questioned the ROI on their monthly catalog distribution, so they used our custom question feature to get answers.


Action


They asked customers if the catalog had driven their visit. With a 73% response rate, they compared spend between customers who had and hadn't seen the catalog.


Impact


10% of customers came in because of the catalog, and on average spent 21% more. The ROI estimate enabled the marketing team to make data-driven campaign decisions.


Issue


This grocery chain compared its score heatmap with their labor schedule and saw that satisfaction suffered when managers were out of the store.


Action


Store managers downloaded our mobile app and remotely monitored customer experience, pinpointing staff coaching needs.


Impact


Staff performance improved and managers were able to keep an eye on progress even when not in store.


Issue


This restaurant wanted to measure customer response to new initiatives including a brand and menu refresh, as well as price changes.


Action


We measured customer satisfaction before and after the changes were tested in select locations.


Impact


As customers continued to give positive feedback after the changes, the restaurant owner was able to roll out the rebrand and new menu with confidence.