Most businesses want to hear from lots of their paying customers, but don’t have the right tools. Most consumers want to feed back, but aren't given a convenient way, at the right time.
We believe that for feedback to be simple and honest for both customers and businesses, it should fit seamlessly into the overall customer experience. And so we've utilised a tool nearly every business already owns and that every paying customer will come into contact with at the point of purchase - the payment terminal.
Feedback like never before...
TruRating is the first service to collect accurate customer feedback from the majority of your consumers when they pay. By using the existing payment terminals in your business to ask each customer a single question, TruRating enables you to gather representative consumer ratings affordably and simply. Customers can anonymously rate an aspect of their experience from 0-9 (where 0 is the worst, and 9 is the best), with a single keystroke. All of your ratings are automatically gathered and collated daily in an easy-to-use analytics suite, so that you can use this insight to make business decisions quickly with confidence.
Get the customer feedback you need,
Most businesses hear from fewer than 1% of their customers, which means they often don’t trust the insight they do receive. We’ve found that most consumers are happy to feed back with TruRating and we’re seeing an average of 88%* giving their rating when asked.
*Source: TruRating internal stats April 2016.
...to make the changes that matter.
Such a high and accurate response rate means you can finally start getting customer feedback you can trust - and have the confidence to actually start making changes based on that insight.
It can be hard to appreciate the full impact of the changes you make day to day, whether that’s a new staff member, a change in the menu, or just a slight increase in prices. With TruRating, you can collect opinions on every part of your business, even asking custom questions to get insight on specific areas of the customer experience you offer that are unique to you.
You'll be able to:
Promotion for your business.
TruRating will offer an extensive global database of businesses and their validated rating scores - so you can search for the best businesses whatever service you’re looking to use. Our independent research found that 96%* of consumers will use the TruRating site.
*Independent research by PureProfile conducted with 4,007 adults in UK, US, Canada and Australia, July 2014.
Faster, smarter customer feedback for businesses of all sizes.
TruAnalytics breaks down your ratings into a set of easily readable graphics, so that you can quickly take in key learnings. And if you only have a moment, our one-minute dashboard summarises the most important takeaways in daily/weekly/monthly snapshots. The dashboard even provides helpful tips that let you know which areas of the customer experience to improve in order to have the biggest impact on revenue. And your analytics are available on the TruRating for Business mobile app (available on iOS and Android), so you can check in on your performance whenever you want, wherever you are.
As well as providing you with data you can integrate, TruReporting can stand alone as a valuable tool for individual store managers. You can even tailor the level of analytical insight visible to each tier in your management structure, ensuring that the right information is in the right hands to best enact change.
“At Rolld, we're committed to providing the best possible experience for our customers and are always looking for innovative new technology solutions to enhance this. From a franchise perspective, TruRating gives us the ability to benchmark performance across our stores, which is very beneficial from a business point of view."
- Ray Esquieres, Co-founder, Rolld
“Part of Crisp’s ethos is to be led by our customers and TruRating allows us to listen to what the majority of our customers have to say. I love the flexibility that TruRating offers business owners like me, who can’t be in all places at once. I’m very impressed with the insights it provides and the best thing for me is that it makes me feel like I’m in each of my shops each day - when actually I may be working from home or spending some time with the kids. I feel like I have my finger on the pulse without even being there.”
- Ted Tolfree, Founder and CEO, Crisp
“We have long believed data can bring great insights, and increasingly businesses of all sizes can access and analyse information to improve their operations. Adding TruRating to our world-leading Albert EFTPOS tablet and our traditional payments terminal fleets is a great example of this. Its innovative point-of-payment feedback will allow our one million business customers to not only tap into data surrounding the in-store experiences of their customers, but also help them make better informed business decisions."
- Claire Roberts, Executive General Manager, Local Business Banking, CommonWealth Bank
“PC-EFTPOS is always looking for new value-add solutions to meet (or indeed anticipate) our merchant customers’ needs. TruRating has come up with a highly innovative solution that manifests in such a simple way, and yet has huge potential to help businesses grow and succeed. We’re delighted to be the first solutions integrator to offer TruRating to the Australian market.”
- Andrew Sammons, National Sales & Relationship Manager, PC-EFTPOS
When you’re ready to get going, we're on hand to help you activate TruRating for your business. Get started collecting customer feedback to transform your customer experience today.